The Fairever pass has been relatively underpriced for quite some time. I think the multiple day subscription makes a lot of sense -- captures those folks who would think oh, I'd wouldn't go often enough to justify a season pass, but yeah, I'm sure I'll be there 5-6-8 days.
I can vouch that EVERYTHING is more expensive. Fuel, ice, printing, insurance, plastic cups -- plus we're seeing fuel surcharges on anything that gets delivered. You hold off as long as you can, but at a certain point, you have to pass some of it on.
At Virginia, we're lucky in being a young faire -- there are plenty of places where we can just get more efficient, make better decisions, work on better deals. For a mature faire, and one run by professionals, there are fewer opportunities to find cost savings.
You're not looking to weed people out -- but it's generally speaking the people on the margins - who had just enough money to get in the gate and purchase the minimum food and drink -- who wind up staying home. You don't really want anyone to stay home - but if you figure you're spending an average of $15/head on overhead (and that's a not well thought out guestimate based on overall amusement venues, not Maryland) for every person that walks in the gate, then you're willing to trade in a really cheap season pass for higher margin daily or multiple passes.
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sarken
(no subject)
Date: 2011-05-03 12:40 pm (UTC)I can vouch that EVERYTHING is more expensive. Fuel, ice, printing, insurance, plastic cups -- plus we're seeing fuel surcharges on anything that gets delivered. You hold off as long as you can, but at a certain point, you have to pass some of it on.
At Virginia, we're lucky in being a young faire -- there are plenty of places where we can just get more efficient, make better decisions, work on better deals. For a mature faire, and one run by professionals, there are fewer opportunities to find cost savings.
You're not looking to weed people out -- but it's generally speaking the people on the margins - who had just enough money to get in the gate and purchase the minimum food and drink -- who wind up staying home. You don't really want anyone to stay home - but if you figure you're spending an average of $15/head on overhead (and that's a not well thought out guestimate based on overall amusement venues, not Maryland) for every person that walks in the gate, then you're willing to trade in a really cheap season pass for higher margin daily or multiple passes.
That would be my number-crunching, anyway.